Wooden projecting sign for DeCora

The project

For DeCora, we designed and produced a brand sign combining wood, engraving and raised lettering. The work translated an existing logo into a physical piece, using hand painting to retain the colour variations of its digital version.

The sign is made from two pine boards. The slogan was laser-engraved into this base, while the raised logo was made from phenolic plywood. The two elements have a different presence on the sign: text engraved into the surface and lettering projecting from it.

The laser was also used to engrave positioning guides for the letters. Its role therefore extended beyond the visible slogan to preparing the base for the placement of the logo.

The letters were painted by hand to emulate the colour variations in the brand’s digital artwork. This relationship between the original graphic and its physical form was a specific part of the finish, alongside the contrast between the pine base and the raised logo.

Archicercle’s contribution covered the design and production of the sign, engraving the slogan and positioning guides, and hand-painting the letters. The sign design used DeCora’s existing logo as its reference.

Processes and materials: fabrication services · available materials · studio machinery.