Projecting sign for Pizzeria Km0

The project

Pizzeria Km0 commissioned us to create a projecting sign for its premises. At Archicercle, we designed and fabricated a piece that combines the texture of hessian with raised birch lettering. Installed on the façade, the finished sign brings the intended sense of tradition and local connection into the signage.

Hessian was the distinctive element in the composition. We introduced it to give the commission the traditional, approachable character we were seeking. Its textured beige surface forms a background for the dark lettering, within a rectangular shape outlined in black.

The sign includes a birch base engraved with the Take Away emblem. The letters were made from 7 mm birch and then stained. The engraving and raised lettering offer two different ways of presenting information in wood.

The finished piece brings the pizzeria’s name and Take Away emblem together in a single sign. The combination of fabric, engraved wood and stained lettering defines a bespoke solution in which the materials form part of the business’s visual expression.

Processes and materials: fabrication services · available materials · studio machinery.