Branded bags for Archicercle

The project

These bags were created to accompany products leaving our studio. The project extends Archicercle’s identity to the outside of the packaging through messages, logos and different colour combinations. Our contribution was the graphic design of the bags.

‘El diseño se lleva’ is the central message across several versions. The Spanish phrase plays on both carrying design and design being in fashion, echoing the tone of the project’s original presentation. The studio’s name and website address complete the compositions.

The collection includes paper bags with twisted handles and non-woven fabric bags. The paper bags were produced using two-colour flexographic printing, while the non-woven bags were screen-printed. Two substrates and two printing techniques form part of a single graphic identity project.

The variations combine white, black and fuchsia pink backgrounds. Some give prominence to the typographic slogan, while others focus on the logo and studio details. The pairing of the white paper bag and the black bag with long handles illustrates how the same message is adapted to different formats.

Processes and materials: fabrication services · available materials · studio machinery.