Restaurante El Portón
Product design
Fabricated product
Graphic design
Wood
The project
For Restaurante El Portón, an establishment located in the Benimaclet neighbourhood, we undertook a very handcrafted and personal branding project, designing its corporate identity and menu – two fundamental elements for attracting and connecting with customers.
Firstly, we designed the menu using laser-cut plywood. Alluding to its name ('portón' meaning large door or gate), its structural design emulates a door, as does its logo. By dividing the word 'portón' in two, a hyphen appears which simulates the door handle. Furthermore, the interior of some letters was removed, taking into account the fabrication process and adding an original and distinctive touch to the logo.
We also did some branding in their interior space, designing and manufacturing the sign, corporate business cards, personalised coffee cups… etc.
The result was a globally cohesive image that imbues the space with character and personality, all revolving around the rustic door characteristic of the new restaurant located in Benimaclet.
Processes and materials: fabrication services · available materials · studio machinery.
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