BRUT: a VIROC façade sign
Bespoke commission
Signs, plaques and wayfinding
Milling
Composite materials
The project
A commission for a premises’ façade brought the BRUT lettering into physical form in VIROC. Archicercle fabricated the sign, with the logo designed by Gosende Salvado Studio.
The material used is VIROC, a composite of wood particles and cement. Its grey appearance and cement-like texture are part of the sign’s character, alongside the rectangular outline framing the letters.
The piece was fabricated using CNC milling. The composition combines large letterforms and open spaces that make up the BRUT lettering, translating the logo into a three-dimensional object.
Archicercle’s contribution focused on giving physical form to the graphic identity through the fabrication of the sign. The finished piece places the emphasis on the lettering and the material’s surface, ready for its intended use on the façade.
Processes and materials: fabrication services · available materials · studio machinery.
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