Unfolding box for Zalando x Guitarricadelafuente

The project

Archicercle designed and made this box for Zalando in collaboration with Guitarricadelafuente. The commission centred on a specific object—a botijo, a traditional Spanish water jug—and called for packaging tailored to it. The solution combines a lidded box with sides that unfold when it is opened.

The bespoke design addressed both the fit of the botijo and the configuration of the box. When the lid is lifted, all the sides open outwards, leaving the object in the centre. This movement transforms the closed volume into an unfolded surface around the jug.

The box was made from cardboard using laser cutting. The information was added by engraving with a galvanometer laser system: two distinct operations to create the shape of the packaging and personalise its surface.

The brown tone of the cardboard and the ‘Zalando x Guitarricadelafuente’ lettering define the box’s appearance. Archicercle’s contribution brought together the structural design of the unfolding box, bespoke fabrication, cutting and engraving.

Lifting the lid opens the box fully, allowing its sides to unfold around the botijo.

Processes and materials: fabrication services · available materials · studio machinery.