Branded boxes and QR plaques for Indian Garden

The project

For the restaurant Indian Garden, Archicercle designed and prototyped two branded pieces: a box and a QR plaque. The work combined the box’s structural development with the design of a geometric elephant, used on both the lid and the plaques.

The box was made from birch wood using kerfing: a sequence of small cuts positioned to allow the wood to bend. This approach shapes the outer shell and leaves the cut pattern visible along the fold.

Inside, a painted MDF structure provides contrast with the birch. The closure uses neodymium magnets set into recesses in the surface, embedding them within the piece.

For the lid, we designed a geometric elephant inspired by Indian culture and engraved it using a galvanometer laser system. The motif connects the box with the QR plaques, which carry the same figure on a separate piece.

The plaques were made from 7 mm birch wood. On the front, we engraved the elephant in negative using a galvanometer laser system, recessing the surface to emphasise its lines. The QR code sits at the centre of the figure, with space on either side for text; the reverse was painted in full.

The set brings together two different applications of the same graphic design. For the box, development focused on bending the wood, forming the interior and incorporating the closure; for the plaques, it focused on the relationship between the elephant, the code and the text.

Kerfing allows the birch shell to bend through a sequence of small cuts.

On the plaques, negative engraving emphasises the elephant’s lines and reserves the centre for the QR code.

Processes and materials: fabrication services · available materials · studio machinery.