Takeaway boxes for Napoli Pizza
Foodservice
Packaging, boxes and cases
Die-cutting, Printing
Corrugated and honeycomb board
The project
A takeaway box for Napoli Pizza with a simple presentation: the natural kraft colour of the board and an illustration printed in black. Archicercle’s documented contribution was selecting the board used to make the boxes.
We selected 1 mm microflute board in a natural kraft colour. The material forms the body of the box and provides the background for the graphics, with no additional colours in the presentation.
The boxes were made by pressure die-cutting, and the illustration was printed in black using flexography with a rubber stamp. These are the documented production methods for the boxes; their execution is not expressly attributed to Archicercle.
The illustration on the lid depicts a person holding a pizza and incorporates the name ‘NAPOLI PIZZA’. The box has a square format and a hinged lid. The graphic identity is concentrated on the exterior, with a simple composition that leaves the colour of the board visible.
Processes and materials: fabrication services · available materials · studio machinery.
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