Wine menu for Napoli
Production to an external design
Foodservice
Menus
Cladding, covering and laminating, Creasing and scoring, Printing
Paper and card
The project
In 2017, Napoli was refreshing its visual identity after more than 40 years as an Italian restaurant and pizzeria on the beachfront at La Pobla de Farnals. Archicercle contributed to this refresh by producing its wine menu from designs supplied by the restaurant.
The brief was to turn an existing graphic design into a physical paper menu. Archicercle’s contribution was menu production, rather than the design of the visual identity or graphic layout.
The menus were made using 300 gsm offset paper, with matt lamination on both sides and a central crease for folding. These finishes gave physical form to the menu as a folded piece with a cover and inside pages.
The graphics combine a light background with repeated motifs, the Napoli Pizza logo within a hexagonal frame and an Italian quotation. Inside, the wine selection is organised into red, white, rosé and cava sections, with black typography.
Processes and materials: fabrication services · available materials · studio machinery.
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