Bespoke wooden sign for Estética Jade
Graphic design
Cosmetics and beauty
Signs, plaques and wayfinding
Design, Cutting and fretwork, Painting and lacquering, Adhesive bonding and gluing
Wood, MDF
The project
Estética Jade needed a promotional sign to introduce a new laser hair removal technology available at its premises. Archicercle designed and manufactured the bespoke sign, combining a birch wood base with lacquered MDF letters bonded to its surface.
The composition brings together the centre’s identity and promotional information in a vertical format with a circular top. The Estética Jade name sits above the laser hair removal message and the Coolite evo name, with line illustrations relating to the treatment.
The sign was made using laser cutting and engraving. The MDF letters were lacquered and then bonded to the birch base to create the raised lettering. The finished piece combines information engraved into the surface with applied elements distinguished by their depth and colour.
The contrast between the pale wood and blue lettering gives the promotional section a distinct presence while keeping it connected to the establishment’s identity. Archicercle’s work covered both the bespoke graphic composition and its production as a physical sign.
Processes and materials: fabrication services · available materials · studio machinery.
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