Engraved sign for Turia
Events and celebrations
Signs, plaques and wayfinding
Engraving and marking
MDF
The project
Archicercle produced a sign featuring the Cervezas Turia identity for an event designed by Culdesac and El Taller de Clo. The piece translated the brand’s graphics onto faced MDF, with dark engraving against a light wood-toned surface.
The approach described in the project linked the appearance of wood and the toasted effect of the engraving to tradition and a sense of belonging to Valencia. These elements gave material expression to the brand’s story.
Archicercle’s documented contribution was the production of the sign using high-intensity laser engraving on faced MDF. The composition brings together an architectural emblem at the top, the TURIA name in capitals and the Märzen inscription in script lettering.
The contrast between the dark graphics and the light background defines the piece. The close-up of the emblem reveals the same engraving treatment across both the architectural motif and the larger lettering.
The architectural emblem and lettering share a dark finish that contrasts with the light tone of the panel.
Processes and materials: fabrication services · available materials · studio machinery.
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