Environmental awareness signs for Las Naves
Contract manufacture
Institutions, associations and worship
Signs, plaques and wayfinding
Engraving and marking
Plywood
The project
Las Naves, a public centre for cultural and urban innovation in Valencia, brought its environmental awareness messages to a series of wooden signs. Archicercle manufactured the signs and interpreted the colours of the existing design as halftones for engraving.
The commission started with an existing graphic design. Our contribution was to translate it onto plywood, adapting its colour information to the contrast of the engraving. The work focused on this interpretation and the manufacture of the signs, rather than the creation of the original graphic concept.
The colours were interpreted in greyscale as part of the adaptation. The resulting halftones were used to vary the intensity of the laser engraving, with stronger or lighter engraving according to the contrast of each colour when converted to grey. This transferred the tonal differences of the design onto the wood.
The series combines short environmental awareness messages with typography, illustrations and the Las Naves identity. The documented motifs include light bulbs and reminders to switch off and unplug, linking the signs’ content to everyday actions.
Processes and materials: fabrication services · available materials · studio machinery.
Want something similar for your brand?
We adapt processes and materials to your budget and your timelines.