‘mamá’ signs in MDF

The project

The Mother's Day Sign campaign presents small signs spelling ‘mamá’ — Spanish for ‘mum’ — as a gift idea for Mother's Day. The promotion also suggests them for birthdays or as a small gesture of affection.

Archicercle's contribution is the manufacture of the signs in MDF using laser cutting. The word forms the outline of the piece itself, rather than being printed onto a backing.

The cursive lettering and light brown tone define a piece centred on its message. The campaign presents it as an example of personalised gifts that can be considered for special occasions.

Processes and materials: fabrication services · available materials · studio machinery.