Posters and a travelling exhibition for Ecoembes and VAERSA
Bespoke commission
Energy and environment
Stationery and graphic materials
Graphic design and illustration, Design
Corrugated and honeycomb board
The project
Ecoembes and VAERSA commissioned Archicercle to design a series of 20 posters and a travelling display system explaining how packaging waste is sorted. The project brought together graphic communication and exhibition design, with particular attention to the people involved at each stage.
The series covers both sorting operations and the work of the people who make them possible. Topics range from the origins of waste and manual sorting to magnetic separation, storage by material and baling. Alongside these processes, the posters introduce roles such as quality control operatives, baler operators and forklift drivers, presenting each role as part of a single team.
The graphic language combines prominent headings, text blocks, arrows, diagrams and photographs. Colours including yellow, purple, green and orange structure the layouts and accompany the explanations. The series moves between overviews, such as the sorting plant, and more focused accounts of individual operations, including bag opening and ballistic separation.
The brief also called for the display material to convey the brand’s values. Honeycomb cardboard was proposed for the travelling system and is explicitly documented as the material used for it. The display is organised around connected brown panels, with visible dark connectors and supports at the base.
The system is presented in different arrangements, from groups of panels to a wider display of the content. The design therefore addresses two scales within the same exhibition: reading each poster individually and organising the series in space. Graphics and supports form a coherent proposal for explaining packaging waste sorting and acknowledging the people involved.
The magnetic separation poster uses arrows, diagrams and circular photographs to explain a specific operation.
Connected panels give the exhibition system its form beyond the graphic surface.
Processes and materials: fabrication services · available materials · studio machinery.
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