Digital catalogue and QR plaques for SC Selección

The project

For SC Selección, we developed a system connecting a digital catalogue with a physical object: a QR plaque presented in bespoke packaging. The commission brought together catalogue design, in collaboration with ceroexpectativas_, the making of the plaques, and the design and production of their packaging.

The QR code provides access to SC Selección’s updated catalogue. Product information can therefore be revised digitally without reprinting the catalogue whenever its contents change. The plaque serves as the physical access point to that information.

The catalogue combines images of bottles and glasses with product names and descriptions. Its layouts include wine selections grouped by designation of origin, alongside champagne, cava and glassware. The digital work forms part of the same commission as the plaques and their presentation.

We made the plaques from birch wood, painted them black and then engraved them using a galvanometer laser system. Their circular shape and the contrast between the black background and the engraved markings define the pieces, which incorporate the QR code and SC Selección’s identity.

We designed and made the packaging by layering corrugated cardboard. The assembled layers form the outline of a bottle and house the QR plaque in a recess. This layered construction gives the outline depth and leaves the texture of the cardboard edges visible.

A band resembling a wine bottle label completes the assembly and holds the plaque in place. This reference to a bottle connects the packaging with the catalogue’s contents: the result brings together digital information, an engraved object and packaging developed to accommodate it.

The plaque fits into the cardboard body; the band acts as both a label and a retaining element.

The black finish of the plaques contrasts with the brown tone of the layered packaging.

Processes and materials: fabrication services · available materials · studio machinery.