Built-up lettering and signage for PETRA
Trade fairs and conferences
Signs, plaques and wayfinding
Installation and on-site assembly
Wood, Cardboard
The project
PETRA, a space dedicated to natural stone in central Valencia, commissioned Archicercle to advise on its signage and lettering. The intervention sought a strong yet elegant and restrained presence for both the stand and the atelier.
Archicercle’s contribution focused on signage advice and the installation of the lettering. The solution combined self-adhesive lacquered wood letters with mirror-effect lettering on glass: two applications that brought PETRA’s identity to different surfaces.
The built-up letters were installed using thin cardboard templates. These guides helped position the letters during an installation described in the project sources as clean and quick. The cardboard was an installation aid rather than part of the finished sign.
On glazed surfaces, the mirror-effect letters were fitted to the reverse of the glass. This application complemented the wooden lettering, rather than using the same material or installation method for every element.
Thin cardboard templates for positioning the lacquered wood letters.
On glass, mirror-effect lettering was fitted to the reverse.
Processes and materials: fabrication services · available materials · studio machinery.
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