Cotton Clouds — a picture between light and shadow

The project

For our tenth anniversary, we invited six Instagram photographers with different styles to capture our products from their own perspectives, with the aim of bringing their interpretations together in a joint exhibition. Part of the Cotton Clouds campaign, this framed piece explores another way of translating a photograph into a decorative object.

We designed the piece from a photograph by David Gram. The reinterpretation uses an algorithm that detects points of light and shadow in the image and translates them into a combination of solid areas and voids.

Viewing distance is part of the experience: up close, the pattern becomes apparent; from further away, the overall effect emerges. A square format, white frame and horizontal bands in shades of blue create a composition that suggests a cloud.

Archicercle’s contribution lies in the design of the piece and this transformation of the photographic image. The campaign also presents the method as a technique that can be applied to other photographs: a way to turn a personal image into a piece to hang on the wall.

Processes and materials: fabrication services · available materials · studio machinery.