QR cubes for Hotel Indigo Madrid – Gran Vía
Commissioned design and manufacture
Hotels and tourist accommodation
QR and NFC plaques and stands
Cutting and fretwork, Engraving and marking, Painting and lacquering
Acrylic
The project
Archicercle developed and manufactured cubes for @indigomadrid, bringing together the hotel’s identity and a QR code on different faces. The pieces were made in white acrylic, with a finish that creates contrast between the background and the engraved elements.
The project was developed from scratch, with Archicercle’s contribution covering both development and manufacture. The cubic form distributes the information across its faces: the Hotel Indigo Madrid – Gran Vía branding identifies the piece, while the QR code occupies another surface.
Manufacture combined three operations. The white acrylic was first laser-cut, then engraved using a galvanometer system. After engraving, the cubes were painted to create contrast between the white background and the engraved areas.
The finished pieces retain a simple geometry and a black-and-white graphic treatment. The hotel’s identity and the QR code are integrated into a single three-dimensional object rather than presented on a flat stand.
Painting after engraving creates contrast between the white base and the graphic elements.
Processes and materials: fabrication services · available materials · studio machinery.
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