Dalia Alba Architect. Graphic Printing, Layout, and Design Consultancy.

The project

I met Dalia thanks to MArch. Post-graduate expert in architecture. There, I gave a talk/class briefly covering topics such as printing processes, colour equivalences and their appropriate use, materials and printing substrates... We also discussed the ideation process in design and the correct preparation of the briefing.

Dalia was immersed in the ideation process for her own company's corporate image and contacted us for advice on the substrate, design, and the correct choice of corporate colour.

The predominant colour is white. We chose 350gsm matte coated paper for both folders and business cards, with a matte laminate finish to convey a clean, crisp, and elegant image, avoiding any shine or texture. To reduce costs, CMYK 4+4 offset printing was used, converting the PANTONE 545-U colour (secondary corporate colour) to CMYK (20% cyan, 10% black). The match is completely accurate, using our PANTONE colour guides and another colour swatch printed with the same machine we use.

Processes and materials: fabrication services · available materials · studio machinery.