Brochure and identity for the Máster Financiero y Tributario
Brand identity
Education and research
Stationery and graphic materials
Graphic design and illustration, Printing
The project
Archicercle designed and printed the information brochure for the Máster Financiero y Tributario, Asesoría Fiscal at Universitat de València. The piece formed part of a refresh of the programme’s corporate identity, retaining its existing corporate colour as a link to the previous visual identity.
The move from a tri-fold to a bi-fold brochure was accompanied by a review of the content. Information was condensed and arranged into key sections, with a graphic hierarchy built around typography, colour and icons created specifically for the piece.
The layout combined images, headings in different sizes and colours, and boxes to highlight information and draw the reader’s attention. The work went beyond a change of format: it rethought the presentation of the content while keeping a recognisable element of the previous identity.
The resulting information piece uses a teal and white palette to bring together an introduction to the programme and sections on course content, teaching staff, pre-registration, fees and placements. The work covered both the graphic design and the printing of the brochure.
Processes and materials: fabrication services · available materials · studio machinery.
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