Brochure for the Máster Financiero y Tributario at the Universitat de València
Brand identity
Education and research
Stationery and graphic materials
Graphic design and illustration, Printing
The project
The visual identity of the Máster Financiero y Tributario, Asesoría Fiscal at the Universitat de València was refreshed through a new bi-fold brochure. Archicercle undertook its design and printing, reorganising the content while retaining the existing brand colour as a link to the previous identity.
The move from a tri-fold to a bi-fold brochure was accompanied by a review of the information. Content was condensed and arranged into key sections, with a new layout combining typography, colours and icons to distinguish them.
The icons were created specifically for this brochure. Together with the typographic hierarchy, they formed a system for identifying the sections, making reader navigation part of the graphic design itself.
The layout incorporated images, headings in different sizes and colours, and boxes to highlight selected information. These elements were used to draw attention and help readers find their way through the programme details.
The finished piece retains a recognisable link to the previous identity through the brand colour, while updating the format and graphic organisation. It combines turquoise accents, black-and-white photography and text blocks with distinct levels of hierarchy.
Processes and materials: fabrication services · available materials · studio machinery.
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