Façade design for Temara

The project

The commission was to give Temara’s new premises on Avenida de Aragón a new exterior identity, replacing that of the former Sally O’Brien pub. Archicercle developed the façade design around the brand’s identity and the arrangement of the existing elements.

With no defined brief or initial constraints, we looked to Temara’s Arabic-inspired corporate identity for a starting point. We selected part of the logo and repeated it to create a regular pattern: a graphic motif that could translate the brand’s identity to the scale of the façade.

The proposal was tailored to the premises by taking measurements and analysing the existing frames and openings. This information informed a tonal map recording the positions of the solid areas, frame members and openings.

The map controlled the generation of random patterns of solids and voids using parametric software. Dark tones assigned to the solid areas and frame members increased the probability of introducing solid elements; over the openings, the approach was reversed to favour voids. The variation in the pattern therefore responded to the façade’s configuration rather than being distributed indiscriminately.

The design process resulted in a proposed façade skin combining a regular motif with variable density. Archicercle’s contribution brought together the graphic reinterpretation of Temara’s identity, the study of existing elements and the parametric definition of the pattern, linking the exterior expression of the premises to the theme of the interior.

Through repetition, a fragment of the logo becomes the starting module for the façade.

The tonal map translates the position of frame members and openings into different probabilities of solids and voids.

Processes and materials: fabrication services · available materials · studio machinery.