Titto’s – Graphic & Structural Design. Digital Fabrication

The project

For Titto’s restaurant, an establishment located in a privileged spot on the Mediterranean coast, we devised an image whose central piece was its menu, an element that had to convey artisanal value and a Mediterranean feel.

First, we carried out the structural design of the menu, a container fabricated using laser cutting and engraving on wooden plywood. As blue is the most representative colour of the Mediterranean coast, we wanted it to be an important part of the project. To achieve this without losing the exterior materiality of the wood, we die-cut the front with the shape of the logo and used Woodstock Azzurro cardstock from the prestigious Fedrigoni brand, 225g/m2, which is visible from the outside.

For the interior, we used HP Indigo printing, ideal for a relatively small but high-quality print run, as was the case. For the paper choice, we used Fedrigoni’s catalogue of special papers for HP Indigo, from which we selected a Symbol Freelife Satin Premium White cardstock for its high whiteness among the various coated papers available on the market. Being a restaurant, we needed double-sided lamination with a matt finish to protect against food and drink stains.

www.fedrigoniclub.com/seleccion-fedrigoni/tradicion-mediterranea/

Processes and materials: fabrication services · available materials · studio machinery.