Wine Packaging Design Bodegas Torrevellisca – Zagromonte

The project

Torrevellisca wanted to refresh its image to reach a new customer segment. Its image had become outdated, and moreover, the winery was acquired by a Russian company; the new directors were young and committed to an international expansion of the brand.

For this, two vibrant, dynamic, and fresh Pantone colours were used (which were later converted to CMYK). One for red wine and one for white, identifying the liquid they contained. The illustration created for the labelling depicts the union of tradition and modernity. We decided to opt for a single label that contained both the information required by D.O. Valencia and the wine's brand image. This wraps around the entire Burgundy-style bottle, providing a differential value compared to its competitors. Such variations, which do not conform to the D.O. Valencia standard, must be approved by the entity, and in this case, thanks to our intensive work, it was approved.

The die-cut (cutting outline) on the label depicts a wine glass (a direct reference to the product it contains) that empties as the drink is consumed, and one can see the liquid level decrease in the glass-shaped void created by the absence of adhesive.

The printing was carried out at Archicercle, using 4+0 CMYK offset printing on a roll, on high-gloss, semi-die-cut adhesive paper. Bottling took place at Torrevellisca's own facilities. Two spot colours, direct Pantone colours, were used for the capsules.

Processes and materials: fabrication services · available materials · studio machinery.