Brand display for Sendra Boots
Collaborative project, Product design and development
Retail and commerce
Displays and presentation stands
Product and structural design, Machining, Manufacturing, Painting and lacquering
The project
We developed this display for Sendra Boots in collaboration with The Fox Family. The proposal brings craftsmanship and modernity together in a brand presentation piece: a solid block worked with hand tools and the SENDRA name formed as a sign with a high-gloss lacquer finish.
The product was designed collaboratively. It combines two contrasting elements: the volume of the block and the outline of the letters forming the brand name. The relationship between support and sign defines the piece.
At Archicercle, we worked the block by hand using hand tools. For the sign, we used laser technology and a high-gloss lacquer finish. Together, these approaches give physical form to the project's combination of craftsmanship and modernity.
The collection includes vertically and horizontally arranged pieces, with the SENDRA name at the top. These variations retain the same block-and-sign composition across differently proportioned forms.
The black sign outlines the SENDRA name above the volume of the block.
Processes and materials: fabrication services · available materials · studio machinery.
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