Display for Sendra Boots
Prototyping and validation, Collaborative project
Retail and commerce
Displays and presentation stands
Product and structural design, Prototyping and testing
The project
Archicercle designed and made a display for Sendra Boots in collaboration with The Fox Family. At the prototyping stage, the project translates the brand’s identity into a presentation piece for shop windows and points of sale.
The brief combined formal freedom with a specific function: to display products and communicate the identity of Sendra Boots. The display was intended to accompany the retail presentation of the footwear and express the brand’s character.
The proposal draws on the relationship between craftsmanship and modernity. Its concept connects the purity of the material used in the boots with the complexity of their decorative markings and textures, translating that contrast into the display’s forms and materiality.
The prototype combines a straight-edged volume with a visibly grained surface and a transparent element bearing the ‘SENDRA handmade boots’ logo. The contrast between the two pieces gives tangible expression to this relationship between material, form and identity.
Processes and materials: fabrication services · available materials · studio machinery.
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