EL Cacahuero – Branding and Corporate Identity Development
Communication & branding
Identity & applications
Graphic design
Cardboard
The project
El Cacahuero is a brand of nuts, sweets and chocolates. Archicercle created its logo and developed its graphic identity for use across the different products and physical brand supports designed and made for the business. The project brings together branding, graphic design and corporate identity applications, rather than focusing on a single package.
The «El Cacahuero · desde 1865» logo anchors the visual identity: a composition of calligraphic lettering accompanied by illustrations and graphic motifs. The photographs show versions with small festive motifs and a composition of illustrated leaves, extending the identity into a visual language that can be applied across different formats.
Archicercle designed and made boxes and packaging to present the brand’s products, alongside decorative elements and other physical brand supports. The logo and graphics provide a common thread across these applications, keeping the identity recognisable in both the overall presentation and its details.
The photographed kraft-toned cardboard box is one such example: the images show a separate lid and base, a flat blank with cuts and folds, cut-out handles and the applied logo. Presentations containing sweets, nuts and chocolates also appear, alongside labels and graphic elements. These details describe that particular application; they do not establish the materials or manufacturing processes of every support in the project.
Processes and materials: fabrication services · available materials · studio machinery.
Want something similar for your brand?
We adapt processes and materials to your budget and your timelines.