Branded elements for Milwaukee Food & Beer

The project

Milwaukee Food & Beer, in Xàtiva, was preparing to open with a particular focus on its brand presence. For the opening, Archicercle made a range of branded elements spanning interior and façade signage, napkin holders, burger trays and a bill holder.

The commission brought the restaurant’s identity to objects with different functions. Alongside signs for the premises, we made pieces for table service: trays for presenting burgers and a bill holder that carried the same branding through to the end of the meal. The documented contribution includes making the range and specifically designing the bill holder.

The burger trays were made from laser-cut and laser-engraved plywood, finished with food-grade oil. Their design was intended to make the burgers easier to carry and present. The rectangular trays have raised sides and visible joints between their components, with Milwaukee branding on one face.

To present the bill, we designed a rectangular holder with two elastic bands to secure the paper. This piece was also made from laser-cut and laser-engraved plywood and finished with food-grade oil. A frame defines the supporting surface, while the crossed bands and the emblem at the top establish its main features.

The range connects the restaurant’s signage with the objects used during service. The branding appears on both the trays and the bill holder, extending the venue’s identity beyond its interior and façade signs.

The message ‘¡Nos vemos pronto!’ — ‘See you soon!’ — adds a farewell to the bill holder alongside the Milwaukee emblem.

Processes and materials: fabrication services · available materials · studio machinery.