Brand identity elements for Milwaukee Food & Beer

The project

Ahead of its opening in Xàtiva, Milwaukee Food & Beer wanted its brand to have a strong presence throughout the restaurant. Archicercle produced a range of brand identity elements, from façade and interior signage to accessories for table service.

The commission included signs for the interior décor and main façade, napkin holders, burger packaging and a bill presentation box. The work brought the restaurant’s identity to elements at different scales, both within the space and among its service accessories.

The napkin holder brings several functions together in one piece: it holds napkins, includes a compartment for sauces and has an area coated in chalkboard paint. This surface can be used to write a table number or reservation details, incorporating that information into the accessory itself.

We made the napkin holder from plywood, using laser cutting and engraving. The piece combines the chalkboard area with a food-safe oil finish. These materials and processes relate specifically to the napkin holder, within the wider commission of elements for the restaurant.

Processes and materials: fabrication services · available materials · studio machinery.