Skyscraper Exhibition. Design consultancy, poster and flyer printing.

The project

SKYSCRAPER showcases the research results from the Architecture Degree Final Projects by students of Universidad Europea de Valencia. Completed between 2011 and 2013, these works demonstrate the investigation and development of a wide variety of possible proposals for high-rise buildings in the Avenida de las Cortes Valencianas area, one of the city's highest growth potential zones.

Pablo, Archicercle's director, was invited to teach a masterclass, where he explained to students the importance of understanding graphic processes in design, as well as the correct choice of materials for effective communication. They also learned how to build a brief from scratch, maintaining coherence between aesthetics and design function. Another important aspect covered was the equivalence of RGB, CMYK, WEB, PANTONE colours, their correct use, and their different applications depending on the type of project to be developed.

For this project, we collaborated closely with the MArch students, who are experts in postgraduate architecture, in the initial steps to develop the graphic image and communication. They curated the exhibition under the supervision of Adrian Mora, an architect at Fran Silvestre Arquitectos and a master's lecturer. The posters and flyers were printed and laid out for precise guillotining at Archicercle.

Printing flyers for the Skyscraper exhibition. CMYK 4+4 offset on 350gsm matte coated paper.

Processes and materials: fabrication services · available materials · studio machinery.