Demountable display stand for TYRIS

The project

TYRIS needed display stands that reflected its brand for its new retail locations in Carrefour. At Archicercle, we designed and manufactured a demountable solution that combines bottle presentation with the stand’s transport, assembly and load requirements.

The brief began with a material requirement: wood without any treatment. The solution used 5 mm MDF, left untreated, with the structure itself providing the framework for presenting the product.

The stand’s development had to address two different situations: delivery as separate components and use fully loaded at the point of sale. We designed a structure that is supplied flat-packed to facilitate transport and assembly, with capacity to support the weight of 90 beers.

The vertical composition arranges the bottles across several shelves and is topped by a circular element bearing the TYRIS logo. This identifies the brand above the product, while the shelves organise the display.

The project progressed through manufacture to use in shops. The project documentation includes the separate components as well as assembled stands loaded with bottles and placed in supermarkets, including drinks aisles and a fruit and vegetable section.

Flat-pack delivery is part of the stand’s design, not simply a transport arrangement.

The circular top element places the TYRIS identity above the bottles.

Processes and materials: fabrication services · available materials · studio machinery.