Ice cream displays for Nuii

The project

For the launch event of Nuii, Nestlé’s ice cream brand, we collaborated with the agency @mondolirondoluxurybrands on a display for presenting and sampling the product. Our contribution covered concept design and development, prototypes, testing and manufacture.

The display needed to keep the ice creams upright while allowing guests to remove them for tasting. We developed a display concept that held them in place through small slots in the wood, alongside a central space for chocolates or sweets.

Following several prototypes and tests, we manufactured the displays in poplar. The wood was chosen for its organic grain, with the aim of creating a rustic appearance. The pieces were then stained to give the display a more refined look.

The slots were precisely sized so that the ice creams fitted securely, stayed upright and were easy to remove. The central space completed the arrangement with other sweets, bringing product presentation and access for tasting together in a single piece.

Processes and materials: fabrication services · available materials · studio machinery.