Modular displays for Freshly Cosmetics (August 2020)

The project

Freshly Cosmetics commissioned a series of modules to display its cosmetic products and hold make-up and facial cleansing accessories. At Archicercle, we worked on production alongside Culdesac, who designed the series, combining laser cutting and milling with gluing and hand assembly.

The series brings together several display configurations with rectangular bases and curved or undulating elements. Display surfaces and recesses with specific functions are arranged within this geometry. Archicercle’s contribution focused on manufacturing the pieces that bring Culdesac’s design into physical form.

One model is organised around a central circular opening intended to hold make-up brushes and sponges. A removable rectangular component serves as a tissue holder. Raised side elements and a taller rear section complete this variant, combining presentation areas with spaces for storing accessories.

The module described as the largest in the series also incorporates central recesses for applicator brushes and facial cleansing tissues. It features white upper elements with undulating profiles on a brown-toned rectangular base, continuing the curved forms used throughout the collection.

Production combined laser cutting and milling to create the curved and undulating shapes. The pieces were then glued and assembled by hand to achieve the curvature specified in the design. This production work resulted in a family of displays with different arrangements for products and their accessories.

The removable rectangular holder integrates tissue storage into the display itself.

Laser cutting, milling, gluing and hand assembly are all part of the documented production process.

Processes and materials: fabrication services · available materials · studio machinery.