Modular displays for Freshly Cosmetics (September 2020)
Bespoke commission, Collaborative project
Cosmetics and beauty
Displays and presentation stands
Cutting and fretwork, Milling
The project
Freshly Cosmetics commissioned a series of modular displays, produced by Archicercle with Culdesac. The collection combines presentation platforms with curved forms and includes a larger module intended to hold applicator brushes and facial cleansing tissues.
The pieces share a visual language of rectangular bases, stepped volumes and white undulating surfaces that contrast with brown panels. This combination gives the modules visual continuity while allowing their configurations to vary.
Archicercle’s contribution focused on production with Culdesac. Laser cutting and milling were used to create the curves and waves: both processes are documented for this commission. The joints between components also contribute to the character of the collection, with the original posts highlighting their precise fit.
The largest display incorporates central recesses for applicator brushes and facial cleansing tissues. This module brings together presentation surfaces and spaces for specific cosmetics accessories, retaining the undulating forms found throughout the series.
The largest module incorporates central recesses for applicator brushes and facial cleansing tissues.
Processes and materials: fabrication services · available materials · studio machinery.
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