Eyewear displays and modular stands
Collaborative project, Batch production
Retail and commerce
Displays and presentation stands
Product and structural design, Design, Assembly
The project
A family of presentation stands encompassing countertop eyewear displays, display units and totems. Archicercle undertook the structural design, development and batch production in collaboration with @siroppedigital, who was responsible for the graphic design.
The work spanned the initial idea and sketches through to development and production. The studio’s contribution focused on resolving the physical structure of the displays: the arrangement of panels, supports and the assembly of the components that make up each format.
The range featuring «Surfer» graphics combines inclined display surfaces, rear supports and front-mounted holders for several pairs of glasses. Alongside the countertop stands, vertical formats of different proportions share the same graphic treatment.
Subsequent developments introduced more complex compositions. At the time, the studio highlighted the greater design freedom and the challenge of turning it into a physical object. Open and stepped structures reveal the arrangement of components before the graphics are added; assembly details also document the internal connections.
The version bearing the text «SUMMER NIGHTS CITY LIGHTS» combines rectangular volumes, portraits and urban motifs. In the first fully completed unit, a rectangular base brings together a rear volume with graphic faces and a skyline-shaped front. This composition extends the graphics beyond a single flat surface, distributing them across different parts of the display.
The documentation culminates in six-module displays and skyline-shaped front pieces that support glasses. The scope went beyond developing a model: the project captions confirm batch production and record both the assembly and the first completed unit.
Without the graphics, the structure reveals its divisions and the arrangement of its supports.
The skyline-shaped front forms part of the eyewear presentation.
Processes and materials: fabrication services · available materials · studio machinery.
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