Display stands for an optical retail franchise
Bespoke commission
Retail and commerce
Displays and presentation stands
Product and structural design, Manufacturing
The project
Archicercle carried out the structural design and series production of display stands for an optical retail franchise. The commission combined the structural development of the stands with their manufacture.
The studio’s contribution focused on defining the structure of the display stands and taking it into production. The work went beyond developing a proposal: it included series manufacture of the pieces for the commission.
The documented production remnants include repeated elongated shapes with rounded ends and cross-shaped forms, in shades of yellow, pink, lilac and grey. This record captures a manufacturing stage rather than the final configuration of the display stands.
Processes and materials: fabrication services · available materials · studio machinery.
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