Feelit: visual identity and packaging for a skincare brand

The project

Two pharmacists planning to launch their own brand of creams approached Archicercle with a premise: to evoke the distinctive fragrances and scents of different cities. Documented at a non-final design stage, the proposal covered a logo, stationery and packaging under the name Feelit.

The starting point was the relationship between place, memory and scent. This association informed the brand name and the brief: to build an identity around what each city represents and the memories it can evoke.

Archicercle created maps of different cities using icons that represented their most characteristic qualities. Removing the underlying map left the arrangement of icons in place: a seemingly random pattern with a specific geographical origin. The city ceased to be an outline and became a graphic vocabulary.

The proposal combined a handwritten-style logo, a location symbol and compositions in blue. Córdoba features among the references developed. This visual language extended across the stationery applications and packaging proposals, which included cylindrical formats and graphic layouts for their various components.

The stationery set included proposals for sheets, cards, a notebook and pencils, linked by the same visual vocabulary. The documented scope is an identity proposal and its applications, rather than a final brand identity or a confirmed production run.

Once the map is removed, the icons retain an arrangement rooted in the city and become a pattern.

Stationery and packaging carry the same identity across different applications and formats.

Processes and materials: fabrication services · available materials · studio machinery.