Fifty Keychain: promotional MDF keyrings
Advertising and marketing
Keyrings and decorative magnets
Cutting and fretwork, Engraving and marking
MDF
The project
Fifty Keychain presents a small, customisable piece of promotional merchandise. The featured version carries the word ‘fifty’ and an engraved line beneath it on a circular base. Archicercle carried out the outline cutting and engraving.
Production starts with 2 mm MDF. The outline is first laser-cut, then the surface is engraved using a galvanometric CO₂ laser. Different speed and power settings are used to engrave the logo and lines.
The piece has a light brown appearance and a hole near the edge to accommodate a ring. The campaign features both loose pieces and examples fitted with a metal ring and chain, presenting two states of the same promotional object.
Beyond this version, the promotional offer includes engraving names, logos, images or other designs. These are customisation options, rather than necessarily being variants produced for this campaign.
Processes and materials: fabrication services · available materials · studio machinery.
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