Gloria Bendita: brand identity and physical applications (December 2021)
Brand identity
Foodservice
Signs, plaques and wayfinding
Graphic design and illustration, Design
The project
La Maja restaurant decided to change its dining concept and begin a new chapter under a different name. Archicercle developed the name and typographic identity for Gloria Bendita, as well as designing and manufacturing a series of physical elements to bring the brand into the restaurant.
The starting point was to find a name that expressed the new concept. Gloria Bendita draws on the everyday Spanish expression «¡esto es gloria bendita!»—roughly, “this is heaven!”—and places it at the heart of the restaurant’s identity.
Following research into images and texts, the graphic development focused on typography. A typeface with simple serifs was chosen for its modern character and ecclesiastical echoes. Raising the “o” and adding rays of light completed the identity, combining an adjustment to the lettering with a more figurative reference to glory.
The work continued with the design and manufacture of branded applications: elements carrying QR menu codes, a projecting sign, a main sign and table reservation signs. The project therefore brought together the development of the name, its graphic expression and its translation into physical pieces for the restaurant.
The reservation signs take the form of small rectangular blocks, bringing the identity to the scale of the table. Their different faces carry the name and reservation messages, incorporating the restaurant’s graphic language into an everyday object.
The reservation pieces include messages in Spanish and English: “Reservado” and “Reserved”.
Processes and materials: fabrication services · available materials · studio machinery.
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