Gloria Bendita: naming, identity and branded elements
Brand identity
Foodservice
Visual identity and brand design
Design, Graphic design and illustration, Manufacturing
The project
La Maja restaurant decided to evolve its dining concept and adopt a new name. Archicercle developed the naming and typographic identity for Gloria Bendita, alongside the design and manufacture of a series of physical elements for the new brand.
The starting point was to find a name that would evoke what the restaurant wanted to convey in its next chapter. Gloria Bendita draws on the everyday Spanish expression «¡esto es gloria bendita!»—roughly, ‘this is heavenly!’—which takes on a particular resonance in a dining setting.
Once the name was established, research into images and texts informed the development of its graphic language. The identity was built around typography: a typeface with simple serifs, contemporary in character yet with ecclesiastical echoes. Raising the ‘o’ and adding rays of glory completed the brand’s visual language.
The work extended beyond graphic design. We designed and manufactured QR menu stands, a projecting sign, a main sign and reserved table signs. These applications translated the identity into pieces with different roles within the restaurant, from identifying the premises to accessing the menu or marking a reserved table.
The raised ‘o’ and rays of glory are the gestures that accompany Gloria Bendita’s typography.
QR menu stands and reserved signs bring the brand identity to the table.
Processes and materials: fabrication services · available materials · studio machinery.
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