Ice cream display stands for Nuii

The project

In collaboration with agency Mondolirondo Luxury Brands, we developed display stands for the launch event of Nuii, introduced at the time as Nestlé’s new ice cream brand. The project combined an upright ice cream display with easy removal for tasting and a central space for chocolates or sweets.

Our contribution covered concept design and development, prototyping and testing, and manufacture of the stands. The solution took a circular form, with the ice creams arranged around a central area that completed the presentation.

Following prototyping and testing, we manufactured the stands in poplar. The wood was chosen for the organic character of its grain and the rustic appearance sought for the display. We then stained it to temper that character and give it a more refined finish, in keeping with the intended presentation.

The key functional detail lay in the small slots cut into the wood. Sized to hold the ice creams upright while allowing them to be removed easily, they addressed both display and tasting. The central space reserved for chocolates or sweets brought the two products together on a single stand.

Processes and materials: fabrication services · available materials · studio machinery.