Ice cream display stands for Nestlé’s Nuii
Collaborative project
Advertising and marketing
Displays and presentation stands
Product and structural design, Prototyping and testing, Cutting and fretwork, Staining and dyeing
Wood
The project
Rosebud commissioned Archicercle to create presentation stands for Nestlé’s new ice cream brand, Nuii. Developed for a promotional audiovisual production, the stands needed to hold the ice creams upright while providing a central space for chocolates or sweets.
Our contribution covered design, development, prototyping, testing and manufacture. The work focused on both the product’s presentation and the way it fitted into the stand, including how easily it could be removed.
Following prototyping and testing, we manufactured the pieces in poplar wood. The material was chosen for its organic grain and the rustic appearance sought for the project. We then stained the wood as part of the finish intended for the setting.
Small incisions in the wood held the ice creams in place. Their fit kept the products upright while allowing them to be removed easily: a functional detail integrated into the display surface.
The stand has a circular form, with visible grain and a raised ring defining the central space. This area was reserved for chocolates or other sweets, adding a second product element to the composition.
The incisions hold the ice creams upright while allowing them to be removed easily.
The central space completes the presentation with chocolates or sweets.
Processes and materials: fabrication services · available materials · studio machinery.
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