Presentation stands for the Nuii launch

The project

For the launch event of Nuii, Nestlé’s ice cream brand, we collaborated with the agency @mondolirondoluxurybrands to develop presentation stands for the tasting. The concept held the ice creams upright, with a central space for chocolates or sweets.

Our contribution covered concept design, product development, prototyping, testing and manufacture. The task went beyond arranging the products: we also needed to establish how to hold the ice creams securely while allowing guests to remove them easily.

After several prototypes and tests, we manufactured the pieces in poplar wood. The wood was chosen for its organic-looking grain, which brought a rustic character to the stands. We then stained the wood to change its finish.

Small incisions in the wood held the ice creams in place. These were carefully sized to keep them upright without making them difficult to remove, connecting the development of the piece directly to its use during the tasting.

The circular arrangement positioned the ice creams around the space reserved for sweets. The stand therefore combined two presentation areas in one piece: ice creams around the perimeter and chocolates or small sweets in the centre.

The incisions had to meet two needs at once: keeping each ice cream upright and making it easy to remove.

The central space for sweets completed the presentation without taking up the positions reserved for the ice creams.

Processes and materials: fabrication services · available materials · studio machinery.