Handcream – Rebranding and packaging design.

The project

Handcream is a new hand care cosmetics brand. Feelit is the memory of a place, a person, or a moment… A memory that returns through the aroma that characterises its creams: peculiar scents based on typical lifestyles, fruits, or unique things that can only be found in a specific city. Feelit is a cream, but it is also a place in memory.

Based on a carefully prepared brief with the client, we developed detailed iconography of the location (Cordoba in this case), and using these seemingly disordered icons, we composed the graphics for the packaging. In a later stage, these icons are placed over the most representative areas of the map, taking on its shape, to make the map disappear. Ordered chaos.

Processes and materials: fabrication services · available materials · studio machinery.