Haring Invitation · TheBigDay

The project

Haring Invitation is part of the TheBigDay campaign. Archicercle designed the front die-cut pattern as a tribute to Keith Haring, within an invitation range offering a choice of front patterns, interior designs and a personalised message on the back.

Presented in orange, the piece features an abstract pattern that makes the die-cut front its focal point. Haring is the stated starting point for this design; the studio’s contribution is the design of the die-cut pattern, rather than authorship of the artistic language that inspired it.

The campaign offers invitation personalisation for birthdays, graduations and anniversaries. The example presented includes the Spanish message ‘¡NOS CASAMOS!’ (‘We’re getting married!’), applying the idea to a wedding announcement without being linked to an identified commission. The choice of front pattern, interior design and rear message allows different parts of the invitation to be adapted to each celebration.

Processes and materials: fabrication services · available materials · studio machinery.