Hollow Pictures: photographs through solids and voids
Customisable product offering
Interior design, home and décor
Decorative objects and art
Design
The project
Hollow Pictures proposes turning a photograph into a picture composed of solids and voids. The Archicercle campaign presents a piece whose optical effect invites viewers to step back: a certain distance is needed to recognise the image formed by the composition.
Archicercle’s contribution is to create these compositions using an algorithm that detects areas of light and shadow in a photograph. This information is translated into a combination of solids and voids that reinterprets the source image.
The piece features a pattern of dark vertical lines against a light background, set within a black rectangular frame. Up close, attention falls on the pattern; from further away, its elements allow the image to be read as a whole. This relationship between detail and the overall view is central to the proposal.
The campaign proposes applying this technique to any photograph, making the source image the basis for customisation. Hollow Pictures is therefore presented as a photographic picture concept, rather than a commission for a particular client or setting.
Processes and materials: fabrication services · available materials · studio machinery.
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