HUG FRAME: a bespoke adaptation of El abrazo
Bespoke commission
Interior design, home and décor
Decorative objects and art
Printing, Design
MDF, Paper and card
The project
This commission takes El abrazo by Juan Genovés as the starting point for a bespoke wall piece. Archicercle’s contribution focuses on adapting the artwork to a backing whose outline becomes part of the composition.
The intervention centres on the upper edge: a bespoke outline follows the heads, bringing the group’s silhouette to the physical boundary of the piece. Rather than simply transferring the image to a different backing, the adaptation also changes its contour.
The piece combines an MDF base with a front printed on watercolour paper. These two elements serve distinct purposes: the MDF provides the backing, while the paper carries the reproduction of the artwork. Juan Genovés’s original image remains the reference for this bespoke adaptation.
A component with holes is incorporated on the reverse for hanging the piece. This completes the solution, allowing it to be displayed on a wall without adding a frame around the bespoke outline.
Processes and materials: fabrication services · available materials · studio machinery.
Want something similar for your brand?
We adapt processes and materials to your budget and your timelines.