Brand identity for Carpintería José Mansilla

The project

Archicercle developed the visual identity for Carpintería José Mansilla, a traditional carpentry business in Benimaclet. The work encompassed logo design, its application to façade signage and the subsequent development of the company’s stationery.

The identity took shape in stages across different formats. After designing the logo and applying it to the exterior signage, the next step was to carry the carpentry business’s identity through to its business cards.

The cards were printed on textured paper, chosen as a reference to the craft’s handmade character. The texture of the paper creates a connection with carpentry without using wood as the material for the cards themselves.

The layout combines a light background for the name and contact details with blue and coral typography. The reverse uses a coral background with small white icons of carpentry tools, linking the stationery to the business’s trade.

Processes and materials: fabrication services · available materials · studio machinery.