Brand identity and applications for El Portón

The project

For El Portón, we developed the brand identity and produced its applications. The work ranged from business cards and cups to menus and exterior signage, bringing design and fabrication together within a single project.

For the menus, the intention was to give the logo prominence while introducing a reference to the venue’s name. We die-cut it into the side where the menu is held when turning the pages: a position connected to how the object is used, while also symbolising the gateway evoked by the name El Portón.

The menu consists of a base with sheets attached using rivets. This arrangement offers a glimpse of the menu from the outset, allowing the content and graphic identity to work together in the presentation of the piece.

The contrast between the brown base and the white sheets with black graphics defines the appearance of the menus. On another application, the cup, the identity appears on a brown sleeve around a white body, finished with a black lid.

Archicercle’s contribution went beyond designing the brand identity to producing its physical applications. Business cards, menus, cups and exterior signage were all part of that scope, translating the identity across different formats.

Processes and materials: fabrication services · available materials · studio machinery.