Jose Mansilla – Corporate identity and sign.

The project

A few months ago, we developed the corporate identity for a typical neighbourhood carpentry business that entrusted our studio to create its corporate identity and make it recognisable in Benimaclet. Our main objective in the brief was to blend tradition and innovation, offering a new approach to a traditional business that has seen a before and after since establishing a collaboration with our own studio.

Once the identity was developed, we manufactured the sign. Jose wanted people to “stop at the door of his carpentry shop”. To achieve this, we designed a sign that could integrate into his facade without distorting the concept of artisanal carpentry with detailed work and very personal attention. With minimal intervention, we managed to build customer confidence in the company, open up new types of business beyond repairing a chair, and increase the potential target with clients demanding more technical work.

Now Jose is a wood artisan who has adapted to modern times.

Processes and materials: fabrication services · available materials · studio machinery.